Fuel Up to Play 60

I recently saw a commercial on TV for a program called Fuel Up to Play 60.  It's a program to encourage youth to eat healthy and move more. When I was young, the program was titled, "Go Outside and Play".  We just seemed to play after school and all day long in the summer. What do you think? Should there be formal programs for kids to get exercise? Or should parents just tell their kids to PLAY??? Check it out. www.fueluptoplay60.com/